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Strategic Brand Communication Media and Analytics

  1. Description
  2. Application
  3. Curriculum
  4. Tuition

Program URL: https://sbc.illinois.edu/

Campus: Urbana-Champaign

Program Type: Certificate

Award Conferred: Certificate

Total Number of Credit Hours: 8 Sem. Hr(s).

The Department of Business Administration and the Charles H. Sandage Department of Advertising now offers an 8-credit-hour Media & Analytics certificate in Strategic Brand Communication. Students earn this certificate by completing three courses that teach how to measure effectiveness of various promotional strategies and campaign effectiveness, analyze the markets served by various advertising media, provide factors to consider in the selection and evaluation of media and utilize database-generated information for targeting and building customer and brand relationships. Through the SBC program, you will learn to:

  • Effectively drive brand messaging and content across all channels
  • Refine analytic and integrative capabilities
  • Respond to new technologies, emerging media and market trends
  • Leverage advertising, social, digital and mobile
  • Acquire senior leadership and management skills
  • Develop and manage the brand communication process


Brooke Bear 
Senior Operations Coordinator
MS Strategic Brand Communication
University of Illinois at Urbana-Champaign
Urbana, IL -
Phone: (217) 300-8081
E-mail: blbear@illinois.edu


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