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Strategic Brand Communication Insights

  1. Description
  2. Application
  3. Curriculum
  4. Tuition

Program URL: https://sbc.illinois.edu/

Campus: Urbana-Champaign

Program Type: Certificate

Award Conferred: Certificate

Total Number of Credit Hours: 9 Sem. Hr(s).

The Department of Business Administration and the Charles H. Sandage Department of Advertising now offers a 9-credit-hour Insights Certificate in Strategic Brand Communication. Students earn this certificate by completing three courses that introduce concepts of consumer research, present qualitative and quantitative methods to understand consumer response and demonstrate how to measure effectiveness of various promotional strategies and campaign effectiveness. Through the SBC program, you will learn to:

  • Effectively drive brand messaging and content across all channels
  • Refine analytic and integrative capabilities
  • Respond to new technologies, emerging media and market trends
  • Leverage advertising, social, digital and mobile
  • Acquire senior leadership and management skills
  • Develop and manage the brand communication process

Contact(s):

Brooke Bear 
Senior Operations Coordinator
MS Strategic Brand Communication
University of Illinois at Urbana-Champaign
Urbana, IL -
Phone: (217) 300-8081
E-mail: blbear@illinois.edu


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