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Strategic Brand Communication Essentials

  1. Description
  2. Application
  3. Curriculum
  4. Tuition

Program URL: https://sbc.illinois.edu/

Campus: Urbana-Champaign

Program Type: Certificate

Award Conferred: Certificate

Total Number of Credit Hours: 8 Sem. Hr(s).

The Department of Business Administration and the Charles H. Sandage Department of Advertising now offer an 8-credit-hour Essentials Certificate in Strategic Brand Communication. Students earn this certificate by completing three courses that enhance understanding of strategic brand communication by examining the influences of culture and community upon the branding process, providing basic principles of business management and introducing concepts of consumer research. Through the SBC program, you will learn to:

  • Effectively drive brand messaging and content across all channels
  • Refine analytic and integrative capabilities
  • Respond to new technologies, emerging media and market trends
  • Leverage advertising, social, digital and mobile
  • Acquire senior leadership and management skills
  • Develop and manage the brand communication process


Brooke Bear 
Senior Operations Coordinator
MS Strategic Brand Communication
University of Illinois at Urbana-Champaign
Urbana, IL -
Phone: (217) 300-8081
E-mail: blbear@illinois.edu


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