BADM 525 AOL - New Product Development

Campus: Urbana-Champaign

Description:

The decisions on the firm's total market offer, including such topics as use of market analysis in making decisions on assortment, product development, pricing, packaging, branding, and sales forecasting; coordination of these decisions and actions with market communications, physical movement, production, finance, and the overall goals and policies of the firm; and emphasizes the use of analytic and research methods in making assortment and product decisions.

Option 1

Course Level: Graduate

Credit: 4

Term(s): Fall