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MKT 432 - Research & Analytics in Mktg

Campus: Springfield

Description:

Develops qualitative and quantitative research skills from defining the problem, data collection and analysis to reporting results. Students will learn to use various analytical tools used in industry (e.g. SPSS and SPSS modeler) to help them prepare for careers such as Marketing and Business analyst. Course Information: Same as BUS 432. Prerequisite: ECO 213 or equivalent statistics course and BUS 312 or equivalent.

Special Instructions:

*Same as BUS 432. Prerequisites: ECO 213 or equivalent statistics course and BUS 312 or equivalent.

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Fall


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