BADM 590 DA - Seminar in Business Admin - Attitudes in Consumer Behavior
Special topics in the general area of business. Topics are selected by the instructor at the beginning of each term. Course Information: Approved for letter and S/U grading. May be repeated if topics vary; unlimited credit hours for graduate and professional students.
This class surveys classic and contemporary theory about attitudes and persuasion, including cognitive and motivational approaches, attitude-behavior correspondence, and attitude measurement.
Option 1Number of Required Visit(s): 0
Course Level: Graduate