RST 515 A - Marketing in RST
Examines quality service issues and service strategies needed to attain competitive advantage across leisure industries. Using a customer-focused management framework, the course focuses on customer satisfaction and retention, linking service quality, customer lifetime value, profitability segmentation, services mapping, understanding customer expectations and developing service and customer-focused relationship marketing strategies.
This synchronous online course uses Illinois Compass for all course instruction and interaction. You will receive an email from the instructor with specific directives.
Option 1Number of Required Visit(s): 0
Course Level: Graduate