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RST 515 A - Marketing in RST

Campus: Urbana-Champaign


Examines quality service issues and service strategies needed to attain competitive advantage across leisure industries. Using a customer-focused management framework, the course focuses on customer satisfaction and retention, linking service quality, customer lifetime value, profitability segmentation, services mapping, understanding customer expectations and developing service and customer-focused relationship marketing strategies.

Special Instructions:

This synchronous online course uses Illinois Compass for all course instruction and interaction. You will receive an email from the instructor with specific directives.

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 4

Term(s): Spring


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