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RST 301 SBM - Sport Brand Management

Campus: Urbana-Champaign

Description:

Provides an in-depth study of sport brand management. Students will learn how to build and manage brands pursuant to the development of brand equity and how to brand architecture strategies and manage brands over time and across geographic boundaries. Students will apply theories and models of branding to sport branding scenarios and making sound business decisions. Student will gain an understanding of the importance of branding and its impact on consumer behavior. Course Information: Prerequisite: RST 325 (Marketing in Recreation, Sport and Tourism) or equivalent marketing course or consent of instructor.

Special Instructions:

This is an asynchronous online course that uses Illinois Compass for all course instruction and interaction. You will receive an email from the instructor with specific directives.

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Spring


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