BADM 590 REV - Seminar in Business Admin - Revenue Managment
Special topics in the general area of business. Topics are selected by the instructor at the beginning of each term. Course Information: Approved for letter and S/U grading. May be repeated if topics vary; unlimited credit hours for graduate and professional students.
Through a combination of case studies and lectures, the course will review the main methodologies that are used in these industries, discuss legal issues associated with different pricing strategies, and survey current practices in different industries. The ultimate goal is for students to learn to identify and exploit opportunities for revenue optimization in different business contexts. The topics covered in the course are either directly or indirectly related to pricing issues faced by firms that operate in environments where they enjoy some degree of market power. Within the broader area of pricing theory, the course places particular emphasis on tactical optimization of pricing and capacity allocation decisions. These are tackled using quantitative models of consumer behavior (e.g., captured via appropriate price-response relations), demand forecasts and market uncertainty, and the tools of constrained optimization -- the two main building blocks of revenue optimization systems. T
Option 1Number of Required Visit(s): 0
Course Level: Graduate