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ADV 492 U - Tech and Advertising Campaigns

Campus: Urbana-Champaign


With the maturation of the internet as an advertising and media channel, advertising, journalism, and communications students need to know more about technology and how that impacts their messages and designs. Likewise, computer scientists could benefit from knowledge of what the end user is looking for when designing web content, applications and other web-based media. Students in this course will gain design knowledge as well as a hands-on experience in completing a technology-driven advertising campaign. Students will participate in engineering, advertising and project management activities with individual as well as team responsibilities. Course Information: Same as CS 468. 3 undergraduate hours. No graduate credit. Credit is not given for ADV 492 and ADV 498. Prerequisite: CS 225 or consent of instructors. Junior or senior standing in Advertising or Computer Science.

Special Instructions:

Meets with CS468. This project-based course will allow teams of media and computer science students to use technology platforms to solve problems supplied by industry clients. Each student will bring their expertise to the problem at hand. Media students will learn capabilities and limitations of different technology platforms, how the end user will be impacted by technology decisions, and how they can help achieve advertising objectives with their code design. **Note: contrary to the course description, credit *is* given for ADV492 and ADV498. Please note: This section will have synchronous (live) sessions, to be held during the scheduled class day/time listed in Course Explorer. **The pre-requisites on this course are waived for students registering under ADV 492**

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Spring


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