ADV 478 A - Psychology of Advertising

Campus: Urbana-Champaign

Description:

Course is designed to familiarize students with theory and research at the intersection of advertising and psychology. Explores issues pertaining to advertising psychology, including: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, judgment and decision making, and others. Course Information: 3 undergraduate hours. No graduate credit. Credit is not given for ADV 478 if credit for the Psychology of Advertising section of ADV 490 has been earned. Prerequisite: ADV 281 or equivalent.

Special Instructions:

Please note: This section will have synchronous (live) sessions on Wednesdays which will be held during the scheduled class time listed in Course Explorer.

Option 1

Course Level: Graduate

Credit: 3

Term(s): Spring