ADV 460 E - Innovation in Advertising
This course is intended to improve creative and critical thinking skill in advertising planning by understanding the core technology and perspective of digital and other innovative media in the context of integrated communication. This will allow students to understand how consumers perceive and process digital advertising messages; to research critical questions in digital consumer behavior; to learn how to utilize digital and non-digital media in the context of integrated communication; to apply knowledge of digital communication technology to the real-world advertising cases. Course Information: 3 undergraduate hours. 3 graduate hours. Credit is not given for ADV 460 if credit for the Digital Advertising section of ADV 490 has been earned. Prerequisite: ADV 283, ADV 284.
Priority for registration is given to majors who started coursework at Illinois prior to Fall 2019 and who are on track to graduate in FA21, SP22, or SU22. If seats are available, they will be released to additional majors who meet the pre-requisites on December 8. Please note: This section will have synchronous (live) sessions, to be held during the scheduled class day/time listed in Course Explorer.
Option 1Number of Required Visit(s): 0
Course Level: Graduate