ADV 150 DGS - Introduction to Advertising
Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.
Please note: This section will have synchronous (live) sessions, to be held during the scheduled class day/time listed in Course Explorer.
Option 1Number of Required Visit(s): 0
Course Level: Undergraduate