BADM 525 GRD - New Product Development
The decisions on the firm's total market offer, including such topics as use of market analysis in making decisions on assortment, product development, pricing, packaging, branding, and sales forecasting; coordination of these decisions and actions with market communications, physical movement, production, finance, and the overall goals and policies of the firm; and emphasizes the use of analytic and research methods in making assortment and product decisions.
Academic Program Restrictions:
MS: Technology Management-UIUC
Option 1Number of Required Visit(s): 0
Course Level: Graduate