ADV 590 CA - Special Topics in Advertising - Computational Advertising
Course Information: May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.
This class will survey the emerging landscape of computational advertising. It will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, and mechanisms for viral marketing that underpin the display of advertisements on a variety of locations. These locations include web pages (banner ads), on prominent search engines (text ads), on social media platforms, as well as cell phones. The students shall also learn about new research areas in computational advertising including electronic billboards, moving objects (banners atop taxi cabs) and algorithmic synthesis of personalized advertisements. This class will also discuss issues related to consumer privacy. Please note: This section will have synchronous (live) sessions, to be held during the scheduled class day/time listed in Course Explorer. Meets with ADV 461/70249
Option 1Number of Required Visit(s): 0
Course Level: Graduate