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ADV 476 B - Global Advertising

Campus: Urbana-Champaign


Explores theories of culture and communication and applies them to advertising issues in the context of globalization. Through case studies and an applied research paper, students will develop strategies for advertising and communicating messages to local and global audiences. Course Information: 3 undergraduate hours. 3 graduate hours. Prerequisite: ADV 150 or equivalent.

Special Instructions:

**ADV150 requirement listed in the course description WILL NOT BE ENFORCED.** Please note: This section will have synchronous (live) sessions on WEDNESDAY only.

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Spring


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