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ADV 461 A - Computational Advertising

Campus: Urbana-Champaign


This class will survey the emerging landscape of computational advertising. It will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, and mechanisms for viral marketing that underpin the display of advertisements on a variety of locations. These locations include web pages (banner ads), on prominent search engines (text ads), on social media platforms, as well as cell phones. The students shall also learn about new research areas in computational advertising including electronic billboards, moving objects (banners atop taxi cabs) and algorithmic synthesis of personalized advertisements. This class will also discuss issues related to consumer privacy. Course Information: 3 undergraduate hours. No graduate credit. Prerequisite: ADV 460, ADV 483. Junior or senior standing required.

Special Instructions:

The ADV 483 pre-requisite is NOT being enforced for the Spring 2021 semester. Please note: This section will have synchronous (live) sessions, to be held during the scheduled class day/time listed in Course Explorer. Meets with ADV 590/52664

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Spring


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