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ADV 150 A - Introduction to Advertising

Campus: Urbana-Champaign


Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.

Special Instructions:

A limited number of seats will continue to open through December 8. Should the course be full when attempting to register, it is suggested that students "favorite" the course through the Course Explorer and request email notifications from the system about open seats. They often become available through the 10th day of courses. Please note: This section will have synchronous (live) sessions, to be held during the scheduled class day/time listed in Course Explorer.

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Spring


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