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BADM 590 MSB - Seminar in Business Admin - Product Design & Development

Campus: Urbana-Champaign


Special topics in the general area of business. Topics are selected by the instructor at the beginning of each term. Course Information: Approved for letter and S/U grading. May be repeated if topics vary; unlimited credit hours for graduate and professional students.

Special Instructions:

-The reason that Apple is able to create products like iPad is because we-ve always tried to be at the intersection of technology and the liberal arts.- Steve Jobs. Today companies are operating in an increasingly competitive environment -there is an increasing need to bring new products and services to the market. As such, it is imperative that companies bring products to market efficiently, and also transform themselves into organizations that continuously capture innovation and convert it into commercial value. Design plays a significant role in New Product Development and is intrinsically combined with Technology and Business in the process of creating the new. New product Development is -powered by deep understanding of the consumer needs and the role of product to fulfil the users requirements.- This course will explore 4C-s - consumer, context, constraints and concepts within the process of creating new product/services. The course uses cases and a project for st

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 2

Term(s): Spring


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