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BADM 590 CB - Seminar in Business Admin - Attitudes in Consumer Behavior

Campus: Urbana-Champaign

Description:

Special topics in the general area of business. Topics are selected by the instructor at the beginning of each term. Course Information: Approved for letter and S/U grading. May be repeated if topics vary; unlimited credit hours for graduate and professional students.

Special Instructions:

This class surveys classic and contemporary theory about attitudes and persuasion, including cognitive and motivational approaches, attitude-behavior correspondence, and attitude measurement.

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 4

Term(s): Spring


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