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BADM 590 CA2 - Seminar in Business Admin - Consumer Analytics

Campus: Urbana-Champaign

Description:

Special topics in the general area of business. Topics are selected by the instructor at the beginning of each term. Course Information: Approved for letter and S/U grading. May be repeated if topics vary; unlimited credit hours for graduate and professional students.

Special Instructions:

This course is open to students pursuing the Graduate Minor or Concentration in Business Data Analytics. This course takes an in-depth look at customer analytics. Students with an interest in entrepreneurship will also find the course useful as new businesses often rely on social media marketing. In a response to a growing interest among businesses to use consumer data to make decisions. This course will prepare students to identify sources of data to examine how an organization-s actions affect relevant decisions, select suitable methods to analyze these data, and understand the risks involved. Through a series of courses, hands-on consumer analytics projects, and events, students will learn how to manage consumer analytics projects and translate the results into strategic insights. Students are required to log in and use Compass2g (compass2g.illinois.edu) in order to complete this course.

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 4

Term(s): Spring


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