BADM 584 A - Global Marketing
Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.
This course is open to students pursuing the Graduate Minor or Concentration in International Business.
Academic Program Restrictions:
MBA:Bus Administration -UIUC MS: Technology Management-UIUC MS:Business Administrtn -UIUC MBA: (PT) Business Adm -- UIUC
Option 1Number of Required Visit(s): 0
Course Level: Graduate