BADM 584 A - Global Marketing

Campus: Urbana-Champaign

Description:

Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.

Special Instructions:

This course is open to students pursuing the Graduate Minor or Concentration in International Business.

Academic Program Restrictions:

MBA:Bus Administration -UIUC MS: Technology Management-UIUC MS:Business Administrtn -UIUC MBA: (PT) Business Adm -- UIUC

Option 1

Course Level: Graduate

Credit: 4

Term(s): Spring