BADM 562 A - Social Media Strategy

Campus: Urbana-Champaign

Description:

Managers in firms today must be equipped to deal with the new reality of a socially connected society. In this course, students will improve their analytical capabilities and understanding of the opportunities and challenges that social media, global collaboration and new ways of engaging customers pose for the firm. An emphasis will be placed on managerial decision making in the context of the social media phenomenon. Course Information: 4 graduate hours. No professional credit. Prerequisite: Enrollment in the MBA, MSTM, or PMBA program or in the IT Graduate Minor/Concentration.

Special Instructions:

This course is open to students pursuing the Graduate Minor or Concentration in Information Technology and Business Data Analytics.. Students are required to log in and use Compass2g (compass2g.illinois.edu) in order to complete this course.

Academic Program Restrictions:

MS:Business Administrtn -UIUC

Option 1

Course Level: Graduate

Credit: 4

Term(s): Spring