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BADM 420 B - Advanced Marketing Management

Campus: Urbana-Champaign


Integrative study of methods and models for marketing decision-making; emphasizes the application of analytical tools and behavioral and quantitative models to marketing decision-making. Uses lectures, case studies and simulation exercises. Course Information: 3 undergraduate hours. No graduate credit. Prerequisite: BADM 320.

Special Instructions:

Prerequisite will be enforced. Due to the advanced nature of this course, only seniors are allowed to register. This course will open to all students in the Gies College of Business on Monday, December 7, 2020 and to Industrial & Enterprise Systems Engineering, General Engineering and Systems Engineering & Design students on Monday, December 14, 2020 at approximately 10:00 a.m. Students are required to log in and use Compass2g (compass2g.illinois.edu) in order to complete this course.

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Spring


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