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BADM 395 MA1 - Senior Research II - Marketing Analytics

Campus: Urbana-Champaign


Research and readings course for students majoring in business administration. May be taken by students in the college honors program in partial fulfillment of the honors requirements. Course Information: May be repeated if topics vary. Not applicable to graduate or professional hours.

Special Instructions:

This course will open to Gies Business Administration majors on Monday, December 7, 2020 and to all Gies College of Business students on Monday, December 14, 200 at approximately 10:00 a.m. This course equips you to handle strategic marketing issues and challenges using data-driven approaches grounded in analytics. With the rising amount of data, both structured and unstructured, available to firms today combined with new techniques and tools available for handling big data, marketing analytics can give firms a competitive advantage. In this course, we will dive deep into what marketing analytics means, what it can achieve and how the methods available can be used to solve practical real-world problems facing managers. We will combine data analytics techniques with strategic thinking through case discussions and group exercises. This will provide you not just an overall intuition behind key marketing analytics techniques but also the hands-on tools to implement them using open source

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Spring


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