BADM 382 B - International Marketing

Description:

Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective. Course Information: Prerequisite: BADM 320.

Special Instructions:

Prerequisites will be enforced. This course will open to all students in the Gies College of Business on Monday, December 7, 2020 and to French Commercial students on Monday, December 14, 2020 at approximately 10:00 a.m. Students are required to log in and use Compass2g (compass2g.illinois.edu) in order to complete this course.

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Spring