BADM 330 A - Brand Management

Campus: Urbana-Champaign

Description:

Brand Management is an advanced Marketing elective that addresses the key issues of brand asset management faced by firms in the 21st century. Class discussions will focus on providing theoretical tools for uncovering and understanding the associations that consumers establish with their brands, for predicting the effects of these associations on brand-related judgments and behaviors, and for devising strategies for building strong brands Course Information: Prerequisite: BADM 320.

Special Instructions:

This course will open to all students in the Gies College of Business on Monday, December 7, 2020 at approximately 10:00 a.m. Students are required to log in and use Compass2g (compass2g.illinois.edu) in order to complete this course.

Option 1

Course Level: Undergraduate

Credit: 3

Term(s): Spring