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BADM 329 A - New Product Development

Campus: Urbana-Champaign


Exposes student to business and marketing decisions in the context of new product development and marketing. Helps students learn how to use state-of-the-art management techniques to identify markets, develop new product ideas, measure customer benefits, and design profitable new products. Course Information: Prerequisite: BADM 320.

Special Instructions:

Prerequisite will be enforced. This course will open to all students in the Gies College of Business on Monday, December 7, 2020 and to Innovation, Leadership and Engineering Entrepreneurship majors on Monday, December 14, 2020 at approximately 10:00 a.m. Students are required to log in and use Compass2g (compass2g.illinois.edu) in order to complete this course.

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Spring


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