BADM 328 A - Business-to-Business Selling
Introduces the use of persuasive personal communication in attracting and retaining customers. Uses experiential learning exercises to address principles and techniques of personal selling and the administration of the selling function as it relates to the development of marketing strategy and the achievement of corporate objectives. Course Information: Prerequisite: Junior standing.
Option 1Number of Required Visit(s): 0
Course Level: Undergraduate