BADM 382 AOL - International Marketing
Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective. Course Information: Prerequisite: BADM 320.
Option 1Number of Required Visit(s): 0
Course Level: Undergraduate