ADV 550 A - Foundations of Advertising
Explores the development of American advertising through the 20th and into the early 21st century. Analyzes and evaluates American advertising through these primary areas: ethics, advertising philosophies, advertising structure, advertising education, its broader social impact, the role of media and technologies, and its place within a global framework. Course Information: Prerequisite: Consent of department.
Please note: This section will have synchronous (live) sessions.
Option 1Number of Required Visit(s): 0
Course Level: Graduate