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ADV 550 A - Foundations of Advertising

Campus: Urbana-Champaign


Explores the development of American advertising through the 20th and into the early 21st century. Analyzes and evaluates American advertising through these primary areas: ethics, advertising philosophies, advertising structure, advertising education, its broader social impact, the role of media and technologies, and its place within a global framework. Course Information: Prerequisite: Consent of department.

Special Instructions:

Please note: This section will have synchronous (live) sessions.

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Fall


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