CMN 529 4 - Seminar Communication Theory - Message Design
Special topics in communication theory and research. Course Information: May be repeated to a maximum of 16 hours. Prerequisite: Consent of instructor.
This course surveys a range of methods for analyzing the design of messages--what they mean; how they function and are used; the means and modes by which all this is expressed. The methods surveyed will include qualitative and quantitative. Both the practical application and the theoretical rationale of the methods will be covered. Particular attention will be given to the strengths and weaknesses of each, the kind of claims that can be made, and the demands for proof incumbent on different kinds of claims. Messages will be considered in a wide variety of contexts, from a wide variety of types, covering a range of communication topics. Coursework will consist of hands-on work with the methods and their products as well as reading and discussing published exemplars of various methods and published rationales for those methods.
Option 1Number of Required Visit(s): 0
Course Level: Graduate