CMN 496 JYU - Adv Topics in Communication - Political Campaign Analysis
Advanced topics in communication not treated in regularly scheduled courses; see Class Schedule for current topics. Course Information: 3 undergraduate hours. 4 graduate hours. May be repeated as topics vary.
In this course, we will focus on the theory, science, and practice of political campaigns. We will start reviewing the key concepts and methods utilized in political campaigns and cover classic media effects theories and political marketing concepts that are essential to understand political campaigns. We will particularly focus on how campaigns have changed with the advancement of Internet technology, social media, and computational tools. This course also covers the challenges in modern political campaigns caused by misinformation, fake news, political bots, and political astroturfing. With incorporation of the ongoing US Midterm Elections into discussion, the course will seek to prepare you to make sense of not only todays political campaigns, but also those yet to come.
Option 1Number of Required Visit(s): 0
Course Level: Graduate