BADM 538 A - Res Sem in Consumer Behavior
Advanced doctoral level seminar which critically examines the relevance of behavioral and social constructs for generating consumer behavior theories. It specifically discusses the need for, and procedures with which to modify behavioral/social processes. Course Information: Prerequisite: Ph.D. standing in BADM or consent of instructor.
Academic Program Restrictions:
PHD:Business Administrtn -UIUC
Option 1Number of Required Visit(s): 0
Course Level: Graduate