BADM 528 A - Promotional Strategy

Campus: Urbana-Champaign

Description:

Management orientation to promotional strategy for the medium and large size organization: includes analyses of the primary elements of the promotional function from both qualitative and quantitative perspectives emphasizing such factors as (1) selection among alternative promotional tools, (2) the promotional budgeting and allocation process, and (3) determination of appropriate messages and media schedules for given product/market situations. Explores widely used models in depth for strategic usefulness; emphasizes case analysis and contemporary situations.

Academic Program Restrictions:

MS: Technology Managemt -UIUC

Option 1

Course Level: Graduate

Credit: 4

Term(s): Fall