BADM 351 A - E-Business Management - Social Media Strategy
Designed to provide current perspective about enterprise IT-applications and the management issues that such applications entail. Emphasis is on current developments that will be explored with lectures, case studies, and hands-on applications. Course Information: May be repeated in separate terms.
This course will open to all students in the College of Business on Monday, May 4, 2020 at approximately 10:00 a.m. This section will open to Informatics Minor students on Monday, May 11, 2020 at approximately 10:00 a.m. The course considers how social media provides a new platform for unprecedented collaboration, new ways of engaging customers, and the benefits and challenges of social media. The course will take a strategic approach by helping students understand the business impact on the firm and building the requisite skills to create value in this new reality.
Option 1Number of Required Visit(s): 0
Course Level: Undergraduate