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BADM 326 A - Pricing Strategy

Campus: Urbana-Champaign


The role of pricing in contemporary marketing and major pricing decisions facing the firm; theoretical, economic, and practical methods and models for setting prices; pricing new products, initiating price changes, and responding to competitive pricing; the relationship of pricing objectives and strategies to the goals of the firm; and sealed bidding for contracts. Course Information: Prerequisite: BADM 320.

Special Instructions:

Prerequisite will be enforced. This section will open to all students in the Gies College of Business on Monday, December 7, 2020 at approximately 10:00 a.m. This section will open to all of campus to allow Business Minor and prospective Business Minor students the option to register for this elective not offered as an online option on Monday, December 14, 2020 at approximately 10:00 a.m. This is an elective course for undergraduate students pursuing the business minor. Students are required to log in and use Compass2g (compass2g.illinois.edu) in order to complete this course.

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Fall , Spring


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