BADM 325 B - Consumer Behavior

Description:

Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy. Course Information: Prerequisite: BADM 320.

Special Instructions:

Prerequisites will be enforced. This section will open to all students in the Gies College of Business and to Food Science & Human Nutrition majors on Monday, December 7, 2020 and to Industrial & Enterprise Systems Engineering, General Engineering and Systems Engineering & Design students on Monday, December 14, 2020 at approximately 10:00 a.m. Students are required to log in and use Compass2g (compass2g.illinois.edu) in order to complete this course.

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Fall , Spring