BADM 323 B - Marketing Communications

Description:

Introduces the student to the topic of marketing communications and promotion management. Topics covered include: advertising, sales promotion, point-of-purchase communications, interactive marketing, and event sponsorships. Course Information: Prerequisite: BADM 320.

Special Instructions:

Prerequisite will be enforced. This section will open to all students in the Gies College of Business and to Food Science & Human Nutrition majors on Monday, December 7, 2020 at approximately 10:00 a.m. This section will open to all of campus to allow Business Minor and prospective Business Minor students the option to register for this elective not offered as an online option on Monday, December 14, 2020 at approximately 10:00 a.m. This is an elective course for undergraduate students pursuing the business minor. Students are required to log in and use Compass2g (compass2g.illinois.edu) in order to complete this course.

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Fall , Spring