RST 360 A - Communication in RST

Campus: Urbana-Champaign

Description:

Problem-based service learning within recreation, sport and tourism (RST) is utilized to learn integrated marketing and communications (IMC) concepts and develop an IMC plan to solve organizational issues as they relate to RST. IMC concepts within the context of RST addressed in this course include audience analysis, assessing public opinion, message strategy (e.g., promotion, publicity), crisis communication, media relations, image & reputation management, corporate relations, sales, development & fundraising. Course Information: Prerequisite: RST 210.

Special Instructions:

This synchronous online course uses Illinois Compass for all course instruction and interaction. You will receive an email from the instructor with specific directives.

Option 1

Course Level: Undergraduate

Credit: 3

Term(s): Fall , Spring