ADV 580 A - Advertising Theory
Reviews classic and contemporary theories used in advertising research and practice with multidisciplinary emphasis. Through reading, discussion and independent research, students will understand how basic social science and humanities research and advertising scholarship are related; how theories and concepts are applied, adapted, constrained and combined when applied to advertising and other communication issues; and how research evolves over time.
Please note: This section will have synchronous (live) sessions.
Option 1Number of Required Visit(s): 0
Course Level: Graduate