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ADV 490 SMA - Advanced Special Topics in Adv - Social Media Analytics

Campus: Urbana-Champaign


Covers current issues in various advertising areas not studied extensively in other courses. Course Information: 1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic.

Special Instructions:

*Eligible for the PR minor. This course will cover a variety of topics designed to help students learn more about social media analytics and network analysis in general. Course content will include an overview of human networks (i.e. positions of power, influence, and tie strength), an overview of tools available to analyze social media networks, and application of social media analytics to real life advertising and communications questions. If seats remain available, they will be released to juniors - seniors who are currently pursuing the PR Minor on December 8. Please note: This section will have synchronous (live) sessions, to be held during the scheduled class day/time listed in Course Explorer.

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Fall , Spring


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