ADV 311 A - Classic Campaigns

Description:

Analyzes the most recognized and successful direct mail, print, radio, television and digital advertising campaigns of the 20th and early 21st centuries. Includes particular attention to their strategy and development as well as their social, cultural, and economic impact.

Special Instructions:

Please note: This section will be taught asynchronous (no live sessions). Course will be managed through Compass.

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Fall , Spring