ADV 150 B - Introduction to Advertising

Campus: Urbana-Champaign

Description:

Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.

Special Instructions:

Please note: This section will have synchronous (live) sessions. Please Note: At no time will seats be opened to non-majors.

Option 1

Course Level: Undergraduate

Credit: 3

Term(s): Fall