ACE 199 DMS - Undergraduate Open Seminar - Digital Mktg and Social Media
Experimental course on a special topic in agricultural and consumer economics. Topic may not be repeated except in accordance with the Code. Course Information: Approved for Letter and S/U grading. May be repeated if topics vary, up to 5 hours in the same semester, to a maximum of 12 hours.
Digital marketing has completely changed the way businesses connect with their customer base. This course exams strategies and campaigns within the digital landscape and the role of social media. Students will learn how to collect and analyze digital analytics. Students will prepare for and earn professional accreditation in analytics and search. RECOMMENDED: Proficiency in Microsoft Excel. Students are required to login and use Compass (compass2g.illinois.edu) in order to complete this course.
Option 1Number of Required Visit(s): 0
Course Level: Undergraduate
Term(s): Fall , Spring