MKT 439 - Retail Management & Analytics

Campus: Springfield

Description:

Development of skills that will help students get exposed to the types of decisions facing retailers, thus providing foundation for those interested in pursuing a retail career as a merchandise buyer, store manager, or running a small retail business. Includes various tools like analytics, retail anthropology that are currently used in the industry.

Special Instructions:

Open to all BBA majors. Course Request Form for all others available at http://go.illinois.edu/CBMCourseRequest. Students who have not completed BUS 312 prior to taking this course should not enroll. Students who have not demonstrated completion of prerequisites will be removed from this course.

Option 1

Course Level: Graduate

Credit: 3

Term(s): Fall , Spring