MKT 439 - Retail Management & Analytics
Campus: Springfield
Description:
Development of skills that will help students get exposed to the types of decisions facing retailers, thus providing foundation for those interested in pursuing a retail career as a merchandise buyer, store manager, or running a small retail business. Includes various tools like analytics, retail anthropology that are currently used in the industry.
Special Instructions:
Open to all BBA majors. Course Request Form for all others available at http://go.illinois.edu/CBMCourseRequest. Students who have not completed BUS 312 prior to taking this course should not enroll. Students who have not demonstrated completion of prerequisites will be removed from this course.
Option 1
Number of Required Visit(s): 0Course Level: Graduate
Credit: 3
Term(s): Fall , Spring