MKTG 465 - Strategic Marketing

Campus: Chicago

Description:

Development of marketing plans for strategic and tactical programs to achieve the firm's marketing objectives. Course Information: Prerequisite(s): MKTG 462 and an additional 12 hours of marketing course work. Recommended background: MKTG 461.

Special Instructions:

This course is taught entirely online. Students will need a computer or device and reliable internet connection to be able to access video and course content. Development of marketing plans for strategic and tactical programs to achieve the firm's marketing objectives. Course Information: Prerequisite(s): MKTG 462 and an additional 12 hours of marketing course work. Recommended background: MKTG 461.

Option 1

Course Level: Graduate

Credit: 3

Term(s): Summer