MKTG 462 - Marketing Research
Campus: Chicago
Description:
An investigation of the gathering, analyses and interpretation of information used in solving marketing problems. Both qualitative and quantitative methods are employed in developing an analytical framework. Course Information: Prerequisite(s): MKTG 360; and IDS 270 or MKTG 370.
Special Instructions:
This course is taught entirely online. Students will need a computer or device and reliable internet connection to be able to access video and course content. An investigation of the gathering, analyses and interpretation of information used in solving marketing problems. Both qualitative and quantitative methods are employed in developing an analytical framework. Course Information: Prerequisite(s): MKTG 360; and IDS 270 or MKTG 370.
Option 1
Number of Required Visit(s): 0Course Level: Graduate
Credit: 3
Term(s): Summer
