UI Wordmark

MKTG 462 - Marketing Research

Campus: Chicago

Description:

An investigation of the gathering, analyses and interpretation of information used in solving marketing problems. Both qualitative and quantitative methods are employed in developing an analytical framework. Course Information: Prerequisite(s): MKTG 360; and IDS 270 or MKTG 370.

Special Instructions:

This course is taught entirely online. Students will need a computer or device and reliable internet connection to be able to access video and course content. An investigation of the gathering, analyses and interpretation of information used in solving marketing problems. Both qualitative and quantitative methods are employed in developing an analytical framework. Course Information: Prerequisite(s): MKTG 360; and IDS 270 or MKTG 370.

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Summer


Home

Bachelor's Degree

Master's Degree

Doctoral Degree

Certificates

Continuing Education

Search Programs

Search Courses

FAQ

Contact Us


University of Illinois Online
Phone: (866) 633-8465 - Join Us  Facebook
© Copyright 2015 - University of Illinois

Cookie Settings