MKTG 461 - Consumer Behavior
Campus: Chicago
Description:
Understanding consumer decision processes; steps in decision making, including need recognition, perception, cognition and attitude formation; effect of environmental social, psychological, and individual difference factors on consumer decision making. Course Information: Prerequisite(s): MKTG 360 or consent of the instructor.
Special Instructions:
This course is taught entirely online. Students will need a computer or device and reliable internet connection to be able to access video and course content. Understanding consumer decision processes; steps in decision making, including need recognition, perception, cognition and attitude formation; effect of environmental social, psychological, and individual difference factors on consumer decision making. Course Information: Prerequisite(s): MKTG 360 or consent of the instructor.
Option 1
Number of Required Visit(s): 0Course Level: Graduate
Credit: 3
Term(s): Summer
