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MKTG 461 - Consumer Behavior

Campus: Chicago

Description:

Understanding consumer decision processes; steps in decision making, including need recognition, perception, cognition and attitude formation; effect of environmental social, psychological, and individual difference factors on consumer decision making. Course Information: Prerequisite(s): MKTG 360 or consent of the instructor.

Special Instructions:

This course is taught entirely online. Students will need a computer or device and reliable internet connection to be able to access video and course content. Understanding consumer decision processes; steps in decision making, including need recognition, perception, cognition and attitude formation; effect of environmental social, psychological, and individual difference factors on consumer decision making. Course Information: Prerequisite(s): MKTG 360 or consent of the instructor.

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Summer


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