BADM 395 SMM - Senior Research II - Social Media Marketing
Research and readings course for students majoring in business administration. May be taken by students in the college honors program in partial fulfillment of the honors requirements. Course Information: May be repeated if topics vary. Not applicable to graduate or professional hours.
BADM 320 prerequisite will be enforced. The course will focus on the ever growing area of social media marketing. Topics of the course will range from omni-channel marketing, to digital maturity of firms, to social media plan development, to social media segmentation, targeting, and positioning. The course will be giving students a hands-on approach to social media marketing with social media analytics, content creation, and interactive discussion.
Option 1Number of Required Visit(s): 0
Course Level: Undergraduate