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BADM 395 SMM - Senior Research II - Social Media Marketing

Campus: Urbana-Champaign

Description:

Research and readings course for students majoring in business administration. May be taken by students in the college honors program in partial fulfillment of the honors requirements. Course Information: May be repeated if topics vary. Not applicable to graduate or professional hours.

Special Instructions:

BADM 320 prerequisite will be enforced. The course will focus on the ever growing area of social media marketing. Topics of the course will range from omni-channel marketing, to digital maturity of firms, to social media plan development, to social media segmentation, targeting, and positioning. The course will be giving students a hands-on approach to social media marketing with social media analytics, content creation, and interactive discussion.

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Summer


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